Bringing Attention to Your Art Program
How does one best do this? You call or email the local newspaper about week before an event or project (I usually email photographs as well) with all pertinent information, possibly to the reporter with the education beat. (It doesn't hurt to point out how colorful or photogenic the event will be, either.)
This morning I woke to find the following article in our local newspaper about the our participation in Global Art Initiative for Haiti, all the result of the above process.
So don't be shy; remember, you are doing it for your students!
Students Get Creative with Haiti Support Effort