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A Whole New Mind (paperback)
Why Right-Brainers Will Rule the Future
By Daniel H. Pink
A Right-Brain Revolution! Artists will rule the universe! Or so suggests best-selling author Daniel Pink. This groundbreaking book shows that recruiters for Fortune 500 companies are favoring graduates in art and design over number-crunching MBA grads. An enjoyable read, providing credible proof that art education has intrinsic value in the marketplace. Read it yourself, then give it as a gift to those in your district who make funding decisions.
Lawyers. Accountants. Software engineers. That's what Mom and Dad encouraged us to become. They were wrong. Gone is the age of "left-brain" dominance. The future belongs to a different kind of person with a different kind of mind: designers, inventors, teachers, storytellers—creative and emphatic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the advanced world, Daniel Pink outlines the six fundamentally human abilities that are essential for professional success and personal fulfillment—and reveals how to master them. From a laughter club in Bombay, to an inner-city high school devoted to design, to a lesson on how to detect an insincere smile, A Whole New Mind takes readers to a daring new place, and offers a provocative and urgent new way of thinking about a future that has already arrived.
—danpink.com
Tags: Daniel H Pink, Dan Pink, Dan, Pink, A Whole New Mind, Why Right Brainers Will Rule the Future, right brain, art, design
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